Worked as a AC and focus-puller on a couple commercials last year. This one was special because I was also editor, colorist and motion graphic artist on it. The hard part about it was really communicating with the client and editing the story the director wanted to tell. We shot so much footage that we really just sat down and had conversations about what story each cut would tell. This was important because in commercial you only get a limited window to say what you need to say.
This was shot on a Sony F3 with some modified Carl Zeiss photography lenses that were de-clicked and had focus gears installed. We used a Bartech wireless controller and I sat in front of a giant plasma tv and just pulled focus. So cool! lol